Chasm Ink | Seattle based Digital and Content Marketing Strategy Consulting by Matthew Chase | Strategy
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Create an inbound, content marketing strategy
Create an inbound, content marketing strategy

Create an inbound, content marketing strategy

Strive for enterprise sophistication with small business realities

Research-based strategies trumps creative vision or best practices. Design a minimum viable strategy that executes quickly. Early wins give a taste while staying scalable long-term. Continually iterate and optimize the approach.

Ask me about it

Strategy should be a roadmap for exploiting prioritized opportunities

Good direction translates easily to execution

________

  • Target customer segments

  • Set the rules of engagement

    Transform audience segment needs, problems and behaviors into an actionable blueprint.

    —-

    Segment selection and criteria

    Persona development

    Persona customer journey mapping

  • Create an Audience Strategy

  • Create guidelines for influencing 

    Achieve marketing objectives by positioning to meet audience expectations and need for relevance

    —-

    Persona brand strategy

    Persona performance strategy

    Connected sales & marketing plan

Last related post

Add valuable content by purchase funnel stage

Drive marketing and sales objectives by providing a targeted connection strategy for each audience segment.

70% of a purchase decision is done once they make contact

Blend the long range ROI vision of management consulting strategies with the near term creative tactical strategies of marketing agencies.

  • Develop a Content Marketing Framework

  • Target content to be on-demand

    Outline how audiences will be connected to valuable experiences that meet channel conversion goals.

    —-

    Content Maps

    Distribution Plan

    Content Calendar

  • Outline production plans

  • Translate strategy to execution

    Tactically plan to create, and visualize content target audiences value while staying on brand, and strategy

    —-

    Creative direction & style guide

    Production sourcing plan

    Quality assurance plan

  • Plan day-to-day operations

  • Guide tool use and support

    Get the right content marketing resources and tools in place and operationally ready

    —-

    Technical & operational setup

    Performance reporting

    Analytics

– Matthew

“Sounds great right? Where would you use it though? What if your organization isn't ready?

Read about Marketing Opportunities and Capability Maturity”

60% of successful content marketers have a documented strategy or leader