Not everyone can take content marketing's effectiveness for granted. Here are a few proof points. Content marketing proof points that it works by chasm ink from Matthew Chase...
To do real content marketing, you need to have the right set of capabilities. Here is an overview of what these skill sets are. 2015 core content marketing capabilities from ChasM ink from Matthew Chase...
Maybe you've been wondering if content marketing is just a fad. It's not. Take a look. Content marketing, is it for real v2 by chasm ink? from Matthew Chase...
Have you been struggling to understand how content marketing works? Then you've come to the right place. Content marketing how it works v1 - chasm ink from Matthew Chase...
I haven’t clicked on a banner in over a year, but this morning I did. I have to say kudos to Gerber, Farm League and anyone else involved. Was it great contextual advertising or random I’m not entirely sure, but the targeting was spot on...
Continued thoughts on Instagram from earlier today…. Thought 6: If you're a professional creative, you can also post serious pics There are a number who have been already hard at work. Although she’s not in sports, check out Daniella Rosario from Brazil (IG @daniellarosario - pics to...
You know that Instagram has exploded onto the scene unless you live under a social media rock. In my experience, compared to any other platform, the level of engagement is amazing. Social media became fun again and a lot less like work. As we cruise...
For the planning wonks out there, when it comes to integrated marketing communications (I can feel the eyes rolling), there are a lot of variants and everyone involved has their own perspective. This is great if you're like me since I'm always looking for new...
Out of curiosity I decided to check in on three of my favorite brands (8 months later) to see if anything changed since my March 2011 post. The basic intro to this is I decided to pit Backcountry, REI and Moosejaw up against one another back...
Ok, it’s been a few months since I’ve posted but I’m back now. Although I still post at socialinsight.oneeyedbird.com, I really want to maintain a personal place where I can jabber about all the other crap I think is interesting. It’s hard to write for...