Chasm Ink | Seattle based Digital and Content Marketing Strategy Consulting by Matthew Chase | Capability
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Achieve marketing capabilities maturity
Achieve marketing capabilities maturity

Achieve marketing capabilities maturity

Own critical marketing operations to reduce customer acquisition costs

Ask me about it

Get strategic direction and hands on expertise to map out how to mature marketing muscle

When critical capabilities are owned:

  1. Strategic, long-term marketing results improve

  2. The time marketing takes to get to market shortens

  • Create a Growth Strategy

  • Prioritize an improvement plan

    Evaluate and diagnose marketing organizational (employees, agencies, partners) processes, technology and skills needed for grow. Draft an iterative roadmap based on ROI.

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    Capability Assessment

    ROI Analysis

    Capability Maturity Roadmap

    Near-term Project Outline

  • Design marketing processes

  • Identify new activity workflows

    Define process  steps, KPIs, relationships, inputs, outputs, roles and responsibilities for new digital marketing capabilities.

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    Future Process Maps

    RACI Matrix

    Gap Analysis

  • Assess capability needs

  • Define solution requirements

    Translate gaps between the old and new process into technology, organizational or skill set needs.

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    Functional Requirements

    Technical Requirements 

    Job Descriptions

Detail and prioritize needs to select the right capability

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  • Select capability solutions

  • Find the right technology

    Select the solutions for new capabilities based on their cost, time to implement, fit, function, usability, quality, support and scalability.

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    Vendor Comparison

    RFP Development

    Vendor Evaluation

    Resource Interviews

  • Deploy marketing capability

  • Configure workflow and data

    Deploy the improved marketing solutions, by integrating and testing multiple vendor technologies.

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    Technology deployment strategy

    Project manage

    Testing and optimization

  • Train and enable people

  • Develop organizational skills

    Enhance the skills of existing resources so they can successfully execute new digital marketing practices and processes

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    How to Guides

    Workshops

    Independent Coaching

    Skill Evaluation and Testing

53% higher conversion with marketing automation

how do you focus your limited marketing resources?

Read more about marketing opportunity assessments and inbound, content marketing strategy

60 % of content marketing struggles due to poor training and knowledge

– Matthew