Proof points of how content marketing benefits brands
Not everyone can take content marketing’s effectiveness for granted. Here are a few proof poin...
Don’t expect perfection. Continually optimize.
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Conduct Marketing Research
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Identify valuable opportunities
Obtain research-based market, competitor, and audience insights to support goals and objectives
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Situational Review and Research
Opportunity Investigative Research
Analysis Findings
Hypothesis Development
Audit Marketing Results
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Find out what’s worked
Assess current content marketing capabilities and tactics, both online and offline
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Content Audit
Earned and Owned Marketing Audit
Conversion Rate Optimization Audit
Technical Site Audit
Last related post
Good content marketers contribute 6x more to revenue
Detailed insights light the way when circumstances, audience conditions and resource limitations are unique.
Customize goals and objectives by audience segment
Identify quick and valuable opportunities that inbound, content marketing or capabilities can achieve.
Develop Actionable Insights
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Zoom in on quick and high value wins
Map out the opportunities to target, identify insights that successfully get you there, and any risks to look out for.
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Insights Assessment
Content Maturity Roadmap
Marketing Risk Assessment
Map customer segment Lifecycles
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Set customer persona rules of engagement
Transform your insights in an actionable audience blueprint. Enable targeted personalization by describing each segment differentiating needs, behavior and means of influencing them
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Segmentation selection
Persona development
Persona customer journey mapping
78% of CMOs think custom content is the future of marketing
– Matthew
So now you there's a big bright light at the end of the tunnel, but how do you get there?